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BLOG - ER Ramachandran

Wednesday, October 05, 2005

Publicity of Mysore Dasara

Mysore Dasara was kicked off byWriter Baragur Ramachandrappa under publicity, of the wrong kind...However, why didn't the organisers go in for the right kind of publicity for which there is a crying need.

Bengalis celeberate Durga Puja in a big way.Already the e-tv Channel has a Durga logo on the left side of the channel which will stay for the next 10 days. NDTV etc will cover exclusively in their News.( Of course it belongs to Prannoy, Roy- a Bong and a famous Bong at that.)

The Gujarathis are not far behind. The Gujarat Govt. appealed to the Supreme Cort and have got the time for 'Gharba' dance extended upto Midnight. It is also shown in the various channels every night.

What about the 'World Famous Dasara' as is bandied about? It is not heard even outside Mysore!Why can't the DC, District in charge Minister do the following:

1. Invite NDTV correspondents Maya Sharma and Nupur Basu to visit Dasara and have them file reports EVERYDAY? Dasara is 10 days, Navarathri is 9 hights and it is NOT just Jambu Savari! Similarly call Z ,India today Networks. CNN did a one week coverage on India and Pakisthan just last week. Couldn't we have used the opportunity. Why not something in BBC? Please think Big..

2. Kerala and Tamil Nadu Govts. advertise tourism in their States in CNN ,Discovery Channels. Karnataka with so much to offer is no where in the picture. The Tourism Minister got miffed because his name was in the roster! This can happen in only Karnataka!

3. Chandana, Mysore channels should have' illuminated Mysore Palace' as their Dasara logo for a month on the left side of the screen throughout. Even now it's not too late!

It's sad.. There is so much efforts in getting money released.. So many are working hard to make it a sucess Let the outside world know about it. Let's sell the great name of Mysore all over the world. To do that Dasara is the best bet.

I request Mysysore to organise a contest for a catchy phrase in Kannada, Hindi and English . The winning phrase with suitable logo should be used to give wide publicity all over... Then only it can truly becomr 'world famous'......